CNET Technology News International reported on January 13 as the parent company, News Corp., MySpace is only right and proper thing to cancel, after all, the company has cut off the
Cancel MySpace is a bit tricky: this week laid off nearly half of MySpace, the News Corp. MySpace glory in the treatment seems to have a dilemma. There are rumors that News Corp. intends to sell to potential buyers MySpace, at least one analyst believes that if this summer can not find a buyer for the MySpace, MySpace service will be completely closed.
take into account the millions of MySpace users and also has high costs of large-scale restructuring may be profitable, can not be completely shut down the News Corp. social networking sites, which sell cheap goods shops closed as a reason. But we should also take into account the important things in front, MySpace and its last legs to the point of no relevance, not as early demise.
long time, the big media company's digital strategy is owned and operated a social network with social networking sites to provide channels of communication and brand transformation of mining information. Facebook, Twitter, YouTube, and Foursquare is the best success stories. Therefore, News Corp. also hope that shot as soon as possible MySpace.
MySpace posting staff, said: Either way
are painful: there will be hundreds of people lose their jobs, to create MySpace team morale hit hard. Network development, we learn the lesson that should be shut down if the network could not handle. Facebook used to create, publish and close a lot of features. Microsoft Windows Live by MSN to the transition have to give up some products, and for the remaining part of users to export their content choices.
there is no scale close to the MySpace social networking site, an example for reference. MySpace News Corporation will be to find a way out of the pioneer, you need to find a shortcut to solve the problem of friendship for MySpace users to export content selection, and help employees to settle down. If executed well, will be the customers and employees to solve problems the best case.
but if the News Corp. MySpace remains the brand, and its development will be hindered because of the name MySpace has been gas. As a pop culture center of the new incarnation, MySpace should be further to become a pop culture standard, rather than old-fashioned social networking model. MySpace even if the gas has passed the new logo design back to life is hard. Re-branding strategy should be renamed to create a new site, but News Corp. has missed the boat.
In addition, the sale of MySpace, the social network to find a new owner to make it continue to run, which seems to be a simple and practical way, but MySpace has experienced several rounds of layoffs, the transition from the rehabilitation plan will be wasted. AOL News Group to sell MySpace and Bebo social network for sale is somewhat similar.
2008 年初, Bebo sold for $ 850,000,000 to AOL, far higher than the News Corp. spent $ 580,000,000 in 2005 acquisition of MySpace parent Intermix prices. Last year, Facebook's dominance in the establishment of social networks, AOL will fire sale to a private company Bebo, Bebo fate is unknown at present.
AOL News Group and the sale of Bebo and MySpace, there are different situations: when AOL trouble, unable to provide significant resources Bebo. By contrast, MySpace News Group to provide resources not be underestimated. If MySpace is for sale, News Corp. to provide them a lifeline to weaken or even destroy.
Needless to say, News Corp. for the MySpace partnership provides a great deal, advertisers and content opportunities. MySpace from a well-known media company stripped and will not become a venture company and will accelerate its decline, the staff will remain troubled.
As for how to end, the best way to as good as when the News Corporation added MySpace in the reorganization of some of the new pop culture and content of the start-up companies, will create a MySpace as the greatest innovator.
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