Wednesday, March 2, 2011

Scanning -2010 auto market in 10 (10 March -3 15)

 Key information from the National Federation of daily news
by automobile this week outlined:
1. 3  passenger car market, manufacturers gradually pick up
3   sales return to normal, the manufacturers sales gradually warmer. As 2 at the end of the market rebounded after the Spring Festival have not yet reached the expected, and March is the end of the quarter, the pace of return ideas purchasing trend of dealers, that is the beginning of low, gradually picked up. Although still significantly lower dealer inventories, but the market is not busy also lead to slower pace of dealer stock in the first week sales of .3 to 2.5 million units, compared with March 2009 only 20% of the rate of increase, but quickly picked up the second week to 3.5 million units, close to the previous months of normal levels, compared with March 2009 increased 55% over the same period. With the end of the quarter in late March and picked up the retail market, manufacturers should further improve sales, manufacturers estimate in March sales exceeded 90 million units should be, year on year increase to 50% .3 regression on characteristics of the market a few years ago the normal state, this is not a bad thing, but the gradual equalization of the normal production and marketing rules.
2. Toyota in the United States and China have effect
market activities March is still the strongest sales performance of Japanese companies, to the north-south this week sales of Toyota and Dongfeng Honda are up over 60% in February, which is China's first set of Japanese manufacturers to store customer activity and increased price flexibility is closely related to Japanese long-term product quality and product recognition can not fully lost, the current market activities to increase sales with very good results.
combined sales of Toyota North America to see, in early March, Toyota and GM in North America are taking significant promotional measures, and lead the North American distributor of Toyota and GM dealers saliva war, the result is Toyota and GM's U.S. sales and share growth in both highlight and pull the U.S. auto market will hit in August 2009 trade-in sales since a new high, it seems that China's Toyota, to take similar measures to achieve better results.
3.
market continues its annual two original line has ended, aspects. in maintaining the momentum of economic growth based on changes in the mode of growth promotion, economic restructuring remains the priority. the basic maintenance of the property before the regulation of the tone and did not reveal more severe signal. currently prevent economic double bottom view and appreciation of the renminbi is still the dominant economic trend of the main tone. automotive market is also a more popular trend continued early this year, the automotive market will not decline in serious situation, but the market is still small displacement gradual downward trend , the trajectory of the market will not significantly change the recent meetings.
4. The popularity of private cars civic pride and social equity reflects the
see a leader, excited, China's sedan chair development from come, only the bureaucrats and Fushen ride, feudal society has always been a symbol of wealth and status. and the current popularity of economically developed countries have reached a high level of private car, which is the obstacle of the popular car Wu is social justice and civic pride embodiment, to limit the spread of private cars in order to resolve road congestion and other bureaucrats is not in line of thinking should be the work of the current government thinking. With the recent popularity of private cars and social carrying capacity is limited, part of the popularity of the idea of private cars has been restricted gradually put into practice even spread, how to achieve social justice on the basis of effective social functioning is an important symbol of peace and prosperity, popularity of private cars is not only a problem of the official master's difficulties in traveling, but also social justice and civil dignity of expression, more wisdom.
5. automobile industry greatly enhance the quality of China's auto market blowout
see that the Chinese automotive quality and design level of inevitable decline, and thus be a variety of malicious judgments and good tips and warnings will follow. from the point of warning prompt attention to China's auto industry sales growth and quality of products, harmonious growth is good, but if the hardware quality of the product sales growth and strong relationship between changes in tension as the reverse is not appropriate. < br> high profitability to ensure product quality .09 raw materials for China's auto industry slashed prices relative to 2008, while automobile prices relatively stable, economies of scale to increase substantially in 2009 car prices in China have little product cost pressures, which is to ensure that quality of the parts of the most basic protection. North America, Toyota's cost reduction due to problems in China, this lucrative market is almost non-existent.
rapid growth of independent brands, the upgrading of their products faster, at the same time improve the level of design and manufacturing and accumulated experience faster, so their own brand of product quality and design issues continued to decline, this decline in the rate of complaints against the major contribution.
international car before the general launch in Europe, ahead of consumers in Europe and America enjoy the new car at the same time, new car design and quality issues early in the U.S. and European consumers have been feeling, so that the Chinese consumer is also a risk prevention, the Chinese put the product reliability.
Chinese people do not work overtime resulting decline in quality. China is the world's rare overtime phenomenon, so Volkswagen executives, who said: The most attractive view of the job is to ensure that overtime hours per day, which reflects Chinese characteristics. automobile industry appears to affect the quality of strong sales and overtime, but overtime work has become a habit that many people do not have to work overtime must take blame to the decline in the quality of work. We are 7 days a week to dry, but also work late into the night to go home 2 points 15 hours a day to ensure that hard work, this is the spirit of the so-called 715. all know that overtime is not good, but the competitive society which There are not driving through, otherwise be eliminated.
6. the automotive industry can not recall seeing the problem
man plunging to consider not only how to do business, but also to consider a comprehensive social environment. changes in growth ways to enhance the level of technology and quality for many years the slogan has already been mentioned. The passenger car industry and international standards for better contrast and strong, so the domestic recall more. but because of the quality of the current problem is the small problem of domestic and more News and vicious attack and more (out of 315 that day reported a lot of features), so companies face enormous psychological pressure on the recall. early recall of some companies did not get the normal rational society recognized industry from a social point of view is often the quality of Jianguang Si, such as Sanlu milk powder issue.
raise the level of industry regulation and sound social environment is very important. If there is no reasonable improvement of social issues for various products and ways to enhance the comprehensive recognition, and their own individual requirements enhance the exposure of the recall and other improvements, auto companies to bear the social pressure, so after being hit by several companies will be easy to play down the problem to develop the habit.
7.
car service areas have been named The central station 315 on the automotive industry show pertinent question is well-intentioned criticism. The first is after-sales service prices high. service is the magic weapon for manufacturers to make money, but also to maintain the profitability of car sales body shop operator, or even lose money in sales, after-sales money This result must be the maintenance of injured consumers greater maintenance. followed by a larger decline in service satisfaction. Consumer complaints were mainly around the after-sales service, the problem is varied, such judgments are not allowed to lead to maintenance repair many faults immune satisfaction.
around the cars of the high-growth, 4S model service under increasing pressure, especially for new car sales of low growth, maintain the amount of growth, after-sales service problem is the need to change the mode a big problem. Beijing, new car prices low, which new car sales of low growth, large amount of maintenance to maintain profit margins is the main purpose built shop, and further improve the 4S flexible maintenance system is to safeguard consumer interests and the maintenance of profits retained major concern.
8.
spring offensive this week opened with the car and sensitive 315 recall period, the automotive industry's marketing operations will be launched this week, more rapid introduction of new vehicles will be . this is still the introduction of new high-yield years, although the new Audi Q5 has a lot of strength similar products, but mainly with the existing product platform extension products. more products will have more opportunities for improvement, new product in the been closer to consumer demand, while also strengthening the women struggled market segments, multi-product, multi-channel is still the main trend of increment of the road, and there is no single model sales volume as the market grows, New segments will have the opportunity to more flexibly to seize the market. differences in the huge market demand in China, different products have reasonable living space. powerful enterprise needs extensive line of support, many single strong business model will become more integrated business model.
one, new products, price scanning
1. Pentium B70 by two new models, priced at 13.18/14.38 million.
3 月 10 日, 2010, two fashion models new Pentium-based models B70, respectively, 2.0L and 2.0L automatic manual, priced at 13.18 and 143,800 yuan. Meanwhile, the original 2.0-type vehicles will no longer automatically launch the navigation. comparative comfort additional configuration includes 6 speakers, virtual six-disc CD, Bluetooth mobile phone hands-free system.
analysis:. The new Pentium further enhance cost-effective, the effect should be good. But a joint venture brands of mid-range B-Class efforts have been strengthened, The growth pressure is not small. previous years, March 10 about the new car market is extremely lively, and most of this year's car wash selection began in the second half of March, which the new models introduced for the Pentium than left Publicity quiet space. from new products launched this week to see the rhythm, the manufacturers of the market more features.
Second, the macroeconomic environment and policy information
1. 1-2 key indicators of economic data in January.
1-2 months, above-scale industrial added value increased by 20.7% over the year earlier, accelerating 16.9 percentage points higher than December 2009 acceleration of 2.2 percentage points.
1-2 months, urban fixed asset investment 1.3014 trillion yuan, up 26.6% over the same period of last year, 0.1 percentage points
1-2 months, total retail sales of social consumer goods accumulated 2.5052 trillion yuan, an increase of 17.9% over the year earlier, accelerating 2.7 percentage points, compared with 2.4 percentage points in 2009 to speed up .
2 months, consumer prices rose by 2.7% (a year earlier after falling 1.6%), or 1.2 percentage points increase over the previous month.
2 months, industrial producer prices rose 5.4% (previous year the same month fell 4.5%), or 1.1 percent expansion the previous month;.
analysis:. Consumer prices rose 2.7% exceeded expectations and attracted much attention, but look better overall operation.
2 . Premier: Chinese economy needs to avoid the second bottom.
his press conference, Premier Wen Jiabao pointed out that the complexity of the current world economic situation, China must deal with to maintain stable and rapid economic development, structural adjustment and management of inflation relations between expected and avoid economic double dip. This year we must adhere to the changing patterns of development, structural adjustment in an important position, change the imbalance in China's economic development, uncoordinated and unsustainable problem. in attracting foreign investment, temperature Jiabao said that from the law for the operation of foreign enterprises in China to create a fair environment, but also with foreign companies to enjoy national treatment as Chinese enterprises, such as in home appliances, car trade and other policy initiatives to stimulate the economy Analysis of the tender ..
:. second dip should not be hot in domestic economic sector concerns, the Prime Minister's speech should be from the side but also to policy efforts to ensure economic growth, housing prices can not interfere with sensitive issues such as maintaining economic growth task. car trade is the Prime Minister especially emphasized the key measures.
3. 2 月份 by 700.1 billion yuan loans increased 371.4 billion yuan less than
central bank data show growth in money supply of 25.52% .2010 2 the end of broad money supply (M2) amounted to 63.6 trillion yuan, an increase of 25.52%, an increase of 0.56 percentage points lower than the previous month end; narrow money supply (M1) totaled 22.43 trillion yuan, an increase of 34.99%, an increase of 3.97 percentage points lower than the previous month end; market currency in circulation (M0) amounted to 4.29 trillion yuan, an increase of 21.98%. month cumulative net cash 210.7 billion yuan, up 804.8 billion yuan more than running.
increase in the foreign currency loans 766.5 billion yuan, of which, RMB loans increased by 700.1 billion yuan, while foreign currency loans increased by 9.7 billion ..
Analysis:. now look at these indicators are easy to implement, and 8% of the target can be driven by investment, employment pressure due to can ease the labor shortage, the price level of housing prices rose 1.5% last year, can ensure the realization.
4. Zhou: February CPI slightly higher than expected monetary policy does not affect the original.
the People's Bank of China Bank Long Zhou Xiaochuan said it has released the February data is higher than the central bank forecast prices, but not by much high, monetary policy can continue to follow the pre-conceived plan. National Bureau of Statistics recently announced in February consumer price index ( CPI) growth rate of 2.7% year on year, far more than market expectations. is not only much higher than the 1.5% increase in January, also more than 2.25% of the one-year deposit rate, real interest rates that the market has turned negative. < br> Analysis:. This statement may mean that recent central bank rate hike is unlikely, the recent monetary policy but also to open market operations, and deposit reserve ratio adjustments based. the government work report that this year will continue to implement appropriate loose monetary policy, broad money M2 growth target of 17%, the new RMB loans 7.5 trillion yuan ..
5. hot money surging Asian economies competing currency intervention.
the economic recovery is expected and the first Greece, the dual crisis of factors, international funds continued to increase in recent bets on Asian assets, and help promote regional major stock markets and currency continued to rise. As of 10 close, the Korean won, Philippine peso and the rupiah against the U.S. dollar and other currencies of many Asian exchange rate have risen to nearly two-month high. taking into account the rapid appreciation of the currency could have a negative impact on exports, South Korea, the Philippines and other Asian economies, many of intervention in currency markets this week, shot straight ..
Analysis:. recent substantial increase in quarterly influx of international capital, making the emerging economies, the policy response to the rapid economic recovery, more br> 6. overseas markets bet on RMB appreciation.
Zhou Xiaochuan at the March 6 news conference, said the NPC, China's current exchange rate policy is in crisis and special policy conditions, but sooner or later face the exit problem. RMB against the U.S. dollar since July 2008 on the suspension since the rally today. Zhou guess this explained the market may be about to restart the rally yuan, or even think that this is by far the central bank released the appreciation of the clearest signal .. < br> Analysis:. recently with the increasing Sino-US trade friction, the RMB in the international community has long faced pressure to appreciate. In the upcoming April, also welcomed the U.S. Treasury Department is affixed to China a quarter start, but the intensity smaller.
7. ore giant shill bidding cost hundreds of billions of domestic steel mills to pay more.
from Rio Tinto iron ore negotiations initially proposed 40% price increase implied, to BHP Billiton in February began 50% increase proposed by the provisional settlement of a long association as the price came up to the present Vale's price increase 90% of the negotiations require tough negotiations hh attitude of the Big Three decided to continue the negotiations in a stalemate ..
analysis: . in their frenzied behind the asking price, which means the Chinese steel industry may have to pay more than this year, hundreds of billions of costs. the current rising price of steel can see that, iron and steel cost pressures will gradually shift downstream, imported inflation risks are constantly intensified. automotive industry cost pressures and competition pressures may be simultaneously high growth.
8. wrecker Ministry of Industry and two cross-sectoral mergers and acquisitions, after waiting for the introduction of the New Deal.
public letter to Minister Li and Vice Minister of Ministry of Industry Miao Wei recently in an interview during the two sessions are disclosed in the nationwide introduction of cross-sectoral guidance on mergers and acquisitions will exceed the limit the industry, from the higher level institutional mechanisms to get rid of obstacles to mergers and acquisitions. At present, the opinion has been submitted to the State Council, expected to be issued after the two sessions. reorganization and restructuring of complex operation involving multi-sector, the automotive industry is still very difficult large-scale mergers and acquisitions.
9. Ministry of Industry and urged the domestic automobile enterprises to enhance the quality and construction of the recall system.
the Ministry of Industry and Information Technology Yesterday (14) released to enhance the quality of automotive products, and promote the healthy development of automobile industry guidance. clearly summed up the world automobile industry, experience and lessons learned, and the establishment of enterprises to enhance the quality of the recall system. establish and improve automotive product quality control system to focus on four aspects. First, improving the standards of the legal system, strengthen energy security and the automotive industry environmental standards and technical specifications of the research and revision work. Second, strict automobile manufacturing companies and product access, strengthen the management. Third, strengthening the institutional capacity of public testing, greatly enhancing third-party quality inspection agencies of automotive products, capacity building and mandatory standards for testing the quality of accident identified capacity-building, and constantly improve the product quality evaluation methods and evaluation system. Fourth, establish the quality of the automotive industry information publicity system, to effectively protect honest enterprise, restrict and punish acts of dishonesty and breach of trust companies ..
Analysis:. Most of China's recall of events in the automotive sector, the domestic recall very few other industries, the automotive industry man sudden need of social environment, otherwise Enterprise recall bad luck, but do not recall well. The recall is also directed at car prices, it seems that the industry does not require companies to establish and strengthen recall system. the emergence of the quality of the current is usually covered, but the problem is the target of public criticism after the outbreak of the enterprise, which is the social environment in need of improvement.
10. The introduction of environmental taxes on behalf of members should not be divided.
in two sessions, the representatives of the non- The introduction of environmental taxes have a different view. CPPCC National Committee members, Geely Chairman Li Shufu said: relieve pressure on the environment. The state is to consider further developed after the treatment. may yet happen, but energy prices must come up. and Mr. Li also members of the same opinion of the CPPCC National Committee members, the Ministry of Finance Financial Research Jia Kang, director of the Institute. He believes that environmental taxes is the power companies to upgrade the economic, environmental tax collection system is properly designed, can eliminate backward production capacity.
Although there is no clear support for environmental taxes, but the National People's Congress, president of Great Wall Motor Wang Feng-ying suggested that oil prices added to green taxes on cars with high energy consumption and high pollution products, impose heavy taxes, and low power consumption and less polluting cars levy lower taxes, in order to guide consumers to purchase eco-friendly low-emission vehicles. Wang Feng-ying also proposed to impose emissions and models based on size, reflecting the small displacement, low power and large displacement, high-energy tax credits differences in automotive products, and offer low-emission vehicle to tilt.
Zeng Qinghong, general manager of Guangzhou Automobile Group, said the motion in the two sessions, the collection of environmental taxes premature motor vehicles is not conducive to the development of the automobile industry.
Analysis:. Ministry of Environmental Protection has issues on the agenda of environmental taxes, environmental by enacting a tax system works, you need to sign the relevant departments and all aspects of coordination and communication, the short-term policy is not formally introduced ..
three, new car information
1. a couple of BMW X1 During the year, the Chinese domestic market and updating
August 5 Series last week, BMW X1-made for the scheme should respect that this is a two or three years of the plan, the specific time will be as currently imported into X1 sales situation. In last week's Geneva Motor Show, BMW Group senior broke the compact-class SUV X1 BMW will import Chinese-made news. Last week, the BMW chairman Norbert. Reithofer at the Geneva Motor Show on-site interview revealed BMW has just introduced into China's compact-class luxury SUV production X1 will be imported to China ..
Analysis:. BMW will introduce a small SUV in China's lower production costs, allowing the formation of stimulating demand for more efficient entry, This low-end Audi models the effect of the introduction of similar.
2. Audi A1 first push into China is expected to sell three version of the Audi A1 is expected 20m26 million
fastest for the China market in 2011. A1 customers A3 younger crowd than even 30 years of age. expected the price of entry-level models will be at 20 million, in order not to, and A3, A4 prices too much overlap, the highest price will be at 26 million. enter the Chinese market , A1 will be the first to push 1.8TFSI engine, and start with relatively inexpensive three car range. But the three-door version is clearly more minority models, but to highlight the movement of A1 personality. Then, A1 will be available 1.4TFSI engine, will launch 5-door models.
analysis:. A1 will hit the high-end sports car segment small, and the BMW 1 Series of equal skill, but prices are high, a small public market, the competition will be peace, the main group is to train entry-rich.
3. Changfeng CS7 Beijing Auto Show Pre-market push 1.5L models
as Guangzhou Automobile, Changfeng Cheetah independent research and development of heavy vehicle CS7, currently only 2.0 L version, dropping the displacement of 1.5L, while also further test a low price. At present the current model dynamic configuration, the widespread use of Changfeng Motor Mitsubishi 4G94 MPI 2.0-liter engine, 89kW (120 hp) / 5500rpm's 168N.m/4500rpm rated power and rated torque, just to meet the daily CS7 and some off-road driving capabilities. The 1.5L engine displacement for the CS7 model in terms of slightly less than, the two drive types may only meet the launch City needs ..
Analysis:. The current low-emission small SUV trend evident if Dongan Engine and cheaper, the market opportunity is large.
4. the public listing of the new year, the fastest Gore
Shanghai Volkswagen may be displayed at the Beijing Auto Show a new generation of top Gore official cars, and there has been news media reports, Shanghai Volkswagen will be formally introduced the new generation of golf car. and the earliest this year. Back in 2009 , Volkswagen China Development and Reform Commission report on the new Al Gore has relevant information. At present car may have already entered the testing phase ..
Analysis: In 2009, mid-size car market, increased sales, Shanghai Volkswagen by four mid-size sedan occupy the position of the country's top-selling, the next step, the state explicitly support small cars, so wolves strategy to stay ahead of the Shanghai Volkswagen is very important, so the higher cost Gore re-operation must be the future marketing strategy of Shanghai Volkswagen important. With the success of Sunny, Shanghai Volkswagen's own ability to significantly enhance the improvements, the new Gore can certainly adapt to Chinese needs, especially configuration will be more close to the Chinese consumer groups, the chance of this model.
5 . The new LaCrosse will be available engine performance 2.0T exposure
power up to 166 kW 2.0T engine, the upcoming Buick LaCrosse sedan. The new LaCrosse 2.0T cars in the shape and configuration models with 2.4 and 3.0 full the same, only difference is the 2.0T engine. while this 2.0T engine is fitted to the new Regal models, this engine is still fully present the general term for imports of parts. But the biggest power on the new Regal is not a big 4 KW , to 166 kilowatts, with the figure up to 350 Nm of torque, is used to drive the new LaCrosse sedan can be said is more than enough ..
analysis:. supercharged engine in the world largely due to displacement of low-power use of tax policy, few defects, but the supercharged engine does give users a high power and high speed of the economy, but driving in the city, the supercharged engine compared to the same technical level dyeing inspiratory Engine oil is absolutely fees, so supercharged engine by driving skilled and relatively young people like to drive fast favorite, but if consumers pay greater attention to fuel consumption, then buy a supercharged engine is not a wise choice, for these users , less tax, but pay more in future days of the oil money is worth the wait ..
IV News
1. BYD October Changsha off the assembly line made to achieve an annual capacity of 30000
October 2010, Changsha BYD Auto will achieve a new car off the assembly line, and to achieve annual production capacity of 30,000 cars .2010 on March 3, the city led by Vice Chairman Xie Mingde person in charge of relevant departments directly under the site office and requested the relevant departments to unify their understanding, the spirit of governing for the people, the idea of speeding up economic development in Changsha, the full support of the project development ..
Analysis:. BYD capacity expansion is very short, and local government support is great.
2. BYD proposed capital expenditure to 100 billion U.S. sales headquarters
Wang said in a press conference performance, the Group capital expenditure this year, about 100 billion yuan (RMB), 6.3 billion compared with 2009 growth of 59%, mainly for investment in the automobile production base in Changsha and Xi'an, the new car and parts plants, and for capacity expansion purposes. Wang pointed E6 pure electric vehicles will be playing this year into the U.S. market, the company is the U.S. sales headquarters location; Wang said that if sales volume is good and could not rule out construction in the U.S. ..
Analysis:. BYD capacity of different ideas and foreign companies, and its future should be a very large scale of production, millions should be normal, so as to meet the capacity of its battery business ideas, much current investment is bound sales will need to guarantee a good market, the market situation will rapidly change.
3. Mitsubishi All withdrawals from the Hunan Changfeng Motor Manufacturing Co., Ltd. Hunan Changfeng Motor
has been included in the Mitsubishi Motors withdrew from Changfeng Motor, Guangzhou Automobile also holding under its new joint venture with Guangzhou Automobile, Changfeng, paving the way. shareholders after the change, Mitsubishi, Changfeng and Guangzhou Automobile have been negotiating a joint venture formed 5:5 and is still going in-depth negotiation.
Mitsubishi Changfeng headquarters denied the withdrawal, said: Mitsubishi Motors and Guangzhou Automobile, Changfeng partnership will be based on its technology transfer contracts signed, remain unchanged. the ; trademark officially replaced by Mitsubishi must better meet the requirements of the profits and expansion, not the best choice. The standard reflects the government procurement policy for power.
4. Changan Changhe Hafei by 4.0 billion expansion of micro finance big customer self < br> In the Changan Changhe, and Hafei Automobile Group, M & A after four months, Changan Automobile will achieve production capacity of the transfer to the Changhe, and Hafei. Nanfang Daily reporter learned from the Chang'an Automobile, Changhe, and Hafei Ji Chang license to soon be put into micro- off.
announcement this week, according to Changan Automobile, the company intends to use its exclusive license to the trademark license Jiangxi Changhe, Changhe Suzuki and Hefei Changhe use. license limited to use of the trademark miniature cars, and only China to use, license period from January this year, two years ..
Analysis:. This basically represents the Hafei, Changhe two enterprises have gradually lost its independence, only the factory only.
5. Tiguan unlisted resources into a stumbling block to an emergency production capacity
. Although the take over Fiat plant in Nanjing, Shanghai Volkswagen plant in Nanjing in 2012 to the upgrading of production capacity to 30 million of the scale, but the Nanjing plant PL42 platform for the production of only Santana Series models, for the PQ35 platform Tiguan is concerned, there is no help. As the first Chinese-made Volkswagen SUV, the German concept of body pains in transit. The longer 80 mm for the Chinese market, entry-level SUV, Tiguan responsible for the mass market segments in the Pacific more expected ..
Analysis:. Tiguan is intended to stop the behavior of individual 4S shops, mainly due to the number of individual orders 4S shops has caused much of this year, Shanghai Volkswagen Tiguan customized for the capacity of 70,000, As the current booking situation is very satisfactory, Shanghai Volkswagen has to consider increasing Tiguan This year's production. Though Tiguan capacity tight problems not reported as serious, but the production capacity and demand does not match the problem is industry-big problem, simple figures derived by adding the excess capacity conclusion is wrong.
6. East of the autonomous vehicle joint venture next year is lower than the brand positioning for brands
, Dongfeng Honda to have a clear idea, that the existing platform and based on technology development, and will not re-new platform to develop, Dongfeng Honda, which makes its own brand from the start there is a starting point. the future for its own brand positioning will be lower than from the existing joint venture products, is also mainly responsible Dongfeng Honda's low-end product development tasks. for R & D is concerned, it is jointly done by Chinese and Japanese. This reporter has learned, Dongfeng Honda's first product will be a hatchback own car, or will in the same Civic the market level, the majority of parts shared with the Civic. Meanwhile, the opening of Dongfeng Honda new brand identity, Otherwise, Civic pity that a good car, do first made after a large selection of brand strength is a joint venture, the first strong and then big no market. the market can be left to the East of the expansion time is running out.
V. News
1. Development and Reform Commission announced record car prices in February rose 4 year high
National Development and Reform Commission published on the website in February showed the national auto market prices, the prices of the month when compared with February 2009 rose 1.49%. The rate of increase is the highest since 2005, a Development and Reform Commission is expected to post car prices will remain steady operational state.
Analysis:. In recent months the price of a continuous upward chain should be obvious.
2. Volkswagen plans to finalize construction of South China with SAIC and FAW Volkswagen Nanzheng
factory in southern China has been basically settled, 2013, FAW Volkswagen and SAIC will join Japanese cars lair mm depth of Guangdong, the establishment of two plant at a cost of several billion dollars in productivity are more than 200,000. The plant's investors are two joint ventures Shanghai Volkswagen and FAW Volkswagen mm, the two companies were set up a factory, the production base of Shanghai Volkswagen Guangdong Volkswagen brand Skoda brand, FAW ...

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